For data teams

Your team has better things to do than answer "quick questions".

Aida answers the everyday business questions on top of your warehouse, governed by definitions your team controls.

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The problem

Self-serve was promised. The backlog stayed.

Self-serve analytics has been promised for a decade. It never stuck.

Dashboards only answer the questions someone predicted. Every new question still lands in your team's backlog.

So the team that built the warehouse to enable the company ended up as its help desk.

#data-requests · today
"Quick one: can I get churn by plan for the board deck?" · 09:12
"Why does this dashboard say something different than mine?" · 09:47
"Sorry, one more: same numbers but only for the Nordics?" · 10:03
+ 14 more this week
Why Aida is different

Self-serve did not fail because of the idea. It failed because the foundation was missing.

Your definitions. Your control.

AI on a database can produce confident wrong answers. Aida is built differently: it only answers through definitions and context your team curates, and it shows its work.

Your warehouse
Snowflake, BigQuery, dbt
Context Studio
Definitions · business context
Aida
Analyst agents
Answers
Chat · Slack · reports
01

Definitions live in Context Studio

Your team defines what revenue, margin, and churn mean once. Every answer Aida gives uses those definitions. No freestyle SQL against raw tables.

02

Business context, not just schema

Slices, business events, and domain knowledge your team curates. Answers reflect how the business actually works, not just how the tables are joined.

03

Every answer shows its work

The query, the definitions used, and the sources are attached to every answer. Anyone can verify how a number was produced.

What your team gets

Less help desk. More building.

Ad hoc questions, answered

The everyday questions get answered without the team in the loop. The backlog holds real work again.

Proactive monitoring

Aida flags metric changes that need attention, each with a clear verdict: critical, attention, good, or exceptional.

One source of truth

Definitions maintained in one place instead of scattered across dashboards. Same question, same answer.

Aida turns processes that used to take weeks into minutes and gives us significantly more control over our business.
O
Head of Operations
E-commerce company

Give your team their time back.

Bring your data engineer. We are happy to go deep on the technical details.

Book a demo →